Cannes Lions

Last Breath

WORK EDITORIAL, Los Angeles / AUDI / 2018

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The spot opens on a dying man in hospice surrounded by his family. He begins to talk about how he spent his life always on the go. We see scenes of him riding a vehicle through an empty desert, talking heatedly in a group of people, filming an in-flight airplane, rowing a canoe through a jungle canal, eating exotic foods, falling in love, and traveling to the farthest corners of the world. We see him wandering the halls of his home during his final days while he details more of his escapades. Camera pans back to him on his death bed. As he exhales his last breath, and his family says goodbye, we see an Audi RS 5 Coupe pull into the driveway. When he hears the car peeling from the driveway, he is suddenly revitalized. The spot ends with the Audi racing through the streets of his neighborhood.

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