The film opens in a prison cell where a prisoner sentenced to death is receiving his last meal: a mythic burger from the brand.

While he was about to eat it, he realized that a jail guard was looking at him with envy.

Cut. From the back, we see our guard in the corridors, passing reinforced door after reinforced door to leave the prison. Once outside, he enters his police car in order to leave but when he adjusts his rear-view miror, we realize that it’s actually the prisoner who changed his position with the real guard.

Cut. Back in the prison cell, we find our guard with a prisoner uniform with a large satisfaction smile, taking great delight at eating his burger.

Sublime product shots and a voice over then concludes the film to present the burger’s specifities and affirm that nothing can stop a desire of eating it.