Cannes Lions

LATE

SIGMA GROUP, Oradell / IDELLE MANAGEMENT / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

A man and woman are getting ready for a night out on the town. The woman reminds him not to be late and exits frame. The man slaps some BRUT on and we hear the woman (off camera) scream. She walks back into the room and she is now 8 months pregnant. This is punctuated by the tagline "Let Your Man Out."

Similar Campaigns

6 items

It's Time

DIGITAS HEALTH LIFEBRANDS, Philadelphia

It's Time

2021, ABBVIE

(opens in a new tab)