Cannes Lions
EL HOTEL/JWT, Buenos Aires / LATINSPOTS INTERNACIONAL / 2006
Awards:
Overview
Entries
Credits
Execution
"They say in the future the ads will be personalized to such a point that they will even mention the name of each one of the targets, even in massive media. We could achieve this in 2006".
Outcome
Absolutely all people in our target watched our message until the last second.
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