Our target audience was drawn from existing customers. Our brief was to make it clear that the main benefit of Latinstock is to find more photographs that anyone could imagine.We inserted an interactive ad in between 2 pages of the winners gallery of Cannes 2011, in one of the advertising magazines most likely to be read by the target group, transforming the 2 pictures in the adverts into many more pictures.We made our target interact with our ad and realise that a photo that they had seen may actually have more photos: we showed that in Latinstock there are many more pictures than they can imagine. And we not only advised that: we proved it within their own experience.

Our main results:5,360 subscriptions during the 2 following months of shipment.61% more visits to our site.26% more downloads and sales in the months after shipment.