Cannes Lions

LAUNDRY DETERGENT

DARE DIGITAL, London / ALL / 2006

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This site supported an ALL competition to win a weekend with the Man Himself Donald Trump.

ALL clean and softens detergent softens even the hardest characters. So we had the idea of creating a new character, Domestic Donald, who is at your every beck and call.

We shot Donald and recorded him speaking his unique lines. This site was hugely fun to make and equally successful.

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