Cannes Lions
MEDIAPLUS, Munchen / GARDENA / 2010
Overview
Entries
Credits
Execution
Well funded customers with an interest in professionally cultivated grass are found on golf courses. What one also finds is perfectly cut grass. And where the professional lawn mowers of GARDENA are used, one can find perfectly cut golf balls. The reason is, that GARDENA lawn mowers can mow very close to the ground, have sharp blades and a very strong ventilation.
Outcome
During the promotion, the target audience on the selected golf courses was reached 100%. Since the golfers took the shredded golf balls along as special souvenirs, we had to replace them more than once.
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