Teaser - a closed door image on thick page in a magazine.The door has a life size “do not disturb” sign printed on perforated thick paper to be easily removed and used at home.Revealer – a woman in her room indulging herself with a pack of Delights.

Key indulgence brand health factor 'makes me feel good' increased by 8% one month into the operation.Lots of positive feedback from our consumers that were actually using the 'Do not disturb' sign at home.