The "Professor Layton Series" is a popular puzzle game franchise that has released six games so far. The newest title, "Layton's Mystery Journey," was released in eight languages. We needed to inform people around the world of this game's launch.

Through three months, we placed 50 puzzles in eight language around 10 countries, including Waterloo Railway Station (UK), outdoor event in Tokyo (Japan), the Eiffel Tower (France), The New York Times (US), large outdoor LED display in Seoul (Korea), gondola in Venice (Italy), Marienplatz (Germany), and a pop-up of Layton Detective Agency created just for the campaign (UK). On the campaign website, users can check for hints of the actual location of a puzzle, go there, photograph and share it online with other participants to collaborate in solving it.

THE "TRANSLAYTON" SYSTEM

We developed our own automatic translation system for speakers of different languages to chat in real-time. The various languages entered by other players are translated into the language you set as your default.

Timeline

December 2016 - January 2017: Ideation & Planning

February - June 2017: Production

June 20, 2017: Launch