LG LCD monitors allow people to use computers with minimum harm to their health. Those modern devices can be adjusted to users' needs. Most monitor users' positions are defective and lead to many serious diseases. The competition is about warning each other against the imperfect position and winning two LCD monitors. We also gave people an element of entertainment. Thus, people alert one another so that there are two parties engaged in the action. Therefore, the effectiveness of the campaign rose twofold. They are being sent 10,000 alerts monthly (mainly thanks to a viral marketing). Each alert generates another one.