Cannes Lions
SAATCHI & SAATCHI, Bangkok / SAMAPHAN TRADING / 2006
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At an aerobic arena, a group of around 100 women are putting much effort in dancing aerobics. Out of nowhere rain starts pouring down hard. The group of women instantly break apart like a beehive that’s been disturbed. There’s only one chubby woman left who is still dancing in the rain. All the other women who are hiding under shelter look at her as if they can’t believe their eyes – both confused and admiringly. Out of coincidence they all run back to dance together with the chubby woman fearlessly.SUPER : DON’T GIVE UP, L.C.H. Diet supplement.
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