Cannes Lions
GTB, London / FORD / 2017
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The short film ‘Le Fantôme’ stars Mads Mikkelsen as the eponymous hitman hired to find and kill a couple on a witness protection programme. Mikkelsen’s character is immediately taken with the couple’s bold new Ford Edge which, thanks to its striking looks, blows the couple’s cover. Upon discovering the couple’s true identities, Le Fantome has a change of heart and decides to protect them from a second assailant, ‘The Widow’, who has been sent to finish the job. Finally, Le Fantome manages to help the couple escape, before leaving to start a new life of his own – taking the unmissable Ford Edge with him.
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