How can a brand which hasn’t communicated for nearly 20 years, and which is is in the process of being delisted, make it back into the limelight ?

- A 20' TV spot.- A Website with a toilet finding competition.- An iPhone 'toilet finder' application.

Results : - Voted 3rd best creation in the 2010 Stratégies Magazine rankings.- More than 150,000 active users of the iphone application.- Distribution in hypermarkets and supermarkets tripled.