Man is a filthy animal surrounded by temptations. Laced with wine, food and flesh, the back alleys of any city can turn into a night of vice and revelry. But unfortunately, these can be traced back with a mere whiff. Here, Chlormint breath freshener becomes his saviour.

We fabricated a world of his sinful indulgences from the music, colours and characters straight from the back alleys of India. And with a unique insight and execution, this commercial is a breath of fresh air for the Indian male in more ways than one.

It's an original score. And just like the TVC, it draws inspiration from the back alleys of India.

With a unique insight and execution, this commercial is a breath of fresh air for the Indian male in more ways than one. Thought it's too early to speak of the final outcome, we've been getting a very positive feedback. And news from the trade tells us there has been an increase in sales.