Cannes Lions

LEBRON JAMES TOGETHER

WIEDEN+KENNEDY, Portland / NIKE / 2015

Awards:

1 Bronze Cannes Lions

Overview

Entries

Credits

Overview

Description

LeBrons James’s return to Cleveland was about more than basketball. To honor his return home Nike launched “Together,” a two-minute film reminiscent of vintage Time Life and Robert Frank documentary photography. The film captured the energy of 500 Cleveland locals and delivered a timely message of working hard with your community for a new day.

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