Cannes Lions

LEBRON JAMES TOGETHER

BARKING OWL, Los Angeles / NIKE / 2015

Film

Overview

Entries

Credits

Overview

Description

This is the story of an athlete who had turned on his hometown to win, but comes back and is embraced by the city he is from.

Execution

The music in the film is original composed by Atticus Ross.

It was a huge event that Lebron James was going to play in his hometown again. We wanted to create something that was about forgiveness and so we thought the best way to tell that story would be for the music to be subtle yet powerful. To clearly underscore the voices of the people of Cleveland.

Similar Campaigns

12 items

The Future Is Fast

EXILE, Santa monica

The Future Is Fast

2016, NIKE

(opens in a new tab)