This ad is the story of the day Samsung 3D TV took over a city:As the sun comes up over a large city we catch intriguing glimpses of people carrying TV sets, and large installations of TVs being built. People are looking on with curiosity. Nobody quite knows what is going on, but there is a feeling that something big is about to happen.

Cut to a huge bank of Samsung LED TV screens, which have been built on top of a building. On the screens we see a 3D image of a giant cat, which is looking down on a goldfish bowl, which is also playing on a bank of screens. The picture is so life-like, it looks as if the cat and goldfish are actually there.

We go on to reveal other installations throughout the city, which play a game with reality. We see a whale tail disappearing into a lake, popcorn bouncing around in a car park and a huge waterfall open up in the middle of a busy intersection. We catch the reactions as people look on in amazement.