Cannes Lions

LEERSTANDSMELDER.DE

THE BRAND UNION, Hamburg / GANGEVIERTEL / 2013

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

A guerilla initiative to support the charity organization "Leerstandsmelder" ["Vacancy Detector"] that fights against real estate speculation, highlighting buildings and spaces that could be used for cultural or social initiatives. The creative idea is to confront faces of homeless people with the surfaces of empty buildings.

Outcome

The vacancy is no longer a niche topic and arrived on the political agenda from Hamburg.