Cannes Lions
THE BRAND UNION, Hamburg / GANGEVIERTEL / 2013
Overview
Entries
Credits
Execution
A guerilla initiative to support the charity organization "Leerstandsmelder" ["Vacancy Detector"] that fights against real estate speculation, highlighting buildings and spaces that could be used for cultural or social initiatives. The creative idea is to confront faces of homeless people with the surfaces of empty buildings.
Outcome
The vacancy is no longer a niche topic and arrived on the political agenda from Hamburg.