Cannes Lions

Legacy of Tomorrow

METAVERSE FASHION WEEK, Berlin / ARTIFICIAL ROME GMBH / 2023

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Background

Create a Metaverse fashion event to present fashion from the past, the present and the future.

Idea

With Legacy of Tomorrow visitors step into a luxurious world of fashion in virtual space. The fantastic landscape resembles a vast canyon of white stone, providing the perfect backdrop for the extravagant fabrics. User can engage with other

players in real-time and explore the interactive environment with a personalized avatar. This virtual event is the ultimate fashion experience,

featuring top-notch graphics and sound, stunning virtual models, and dynamic animations. Attendees will feel like they’re sitting front row at

a physical fashion show, with the added bonus of interacting with the environment and other players.

Execution

The cross-platform multiplayer experience, created

in the Unreal game engine, is showcasing 16 unique fashion pieces from iconic fashion brands. With high-resolution pixel streaming, the

experience is independent of high hardware requirements, ensuring seamless gameplay on any mobile or desktop browser.