Cannes Lions
DEVITO/VERDI, New York / LEGAL SEA FOODS / 2014
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In America, there's a commonly held belief (backed by science) that fish is "brain food" and makes you smarter just by eating it.
So this campaign was designed to play off that belief by letting people know that our restaurant, Legal Sea Foods, offers fresh fish that might make you smart enough to avoid doing silly things like the actions depicted in these commercials.
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