Eurobest

LEGO Nexo Knights

AFFECT, Moscow / LEGO / 2016

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

Early 2016 LEGO presented a revolutionary range of toys LEGO NEXO KNIGHTS which combined a classic designing with a game application.

Objectives:

To tell children about the new world of LEGO NEXO KNIGHTS, to present lead characters and draw into the game.

Execution

Every month from February to June of 2016 new European countries joined into the game. Both the language and prizes were adapted for them.

The previous projects showed a high rate of refusals when it was necessary to create a profile in LEGO ID. In order to reduce such a rate, we provide the opportunity to start the game in single-click ease and register later to save the progress.

After the Academy had been started on YouTube, there came videos with solutions of tasks, and this indicates a high interest to the project.

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