Spikes Asia

LEGO PEEING DOGS 3

TBWA\HAKUHODO INC., Tokyo / LEGO / 2019

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OVERVIEW

Background

LEGO ® group has declared that by 2030, LEGO will replace all the petroleum-based materials of its production to sustainable ones.

As the first step, it has launched products containing parts made of plant-derived materials. This environmentally conscious campaign was expressed with wit, playing with dogs’ habit of peeing on trees.

On June 5th, World Environment Day, it was distributed via social media then posted on OOH media.

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