People registered on the arco.vc, followed Leica Brazil on Instagram and commented “purchase” on one of the photos. And, as a Christmas gift, the customer received a poster of the photo when purchased a Leica through Instagram.

With no budget, we came up with e-commerce on Instagram through and this became news around the world. In just 3 days, we had 13 “purchase”, 326 followers and 6 cameras sold at store. Leica C. The first camera purchased through one of its own photos.