Cannes Lions

Lenovo Legion Global Campaign

LENOVO, Beijing / LENOVO / 2020

Film
Film

Overview

Entries

Credits

Overview

Execution

We sought to create modern and stylish sets that were real and relatable to a global audience of gamers that include Asia, Europe, and North America, and which would help bring "Stylish Outside" to life. Originally slated to shoot in Los Angeles, the production had to relocate to Phoenix due to Covid19 where despite the ability to shoot, prop houses and stores were still closed or barely functioning. That meant transporting every single item from Los Angeles to Phoenix at a time when most transportation companies had closed their doors. Given all of this, the quality of what was put on screen by our Art Department is astounding. Unlike so much of what was shot during COVID, the hoops we had to delicately jump through in a safety-first environment are invisible to the viewer. Instead of obvious last-minute workarounds, all you see is our stylish outside savage Inside Legion story.

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