What is Lenovo? A pharmaceutical company? A new shoe designer? Actually, it’s the world’s third largest computer manufacturer. Unfortunately only 6 out of 100 Canadians know that. Our challenge was to increase brand awareness and educate consumers about what is Lenovo. To achieve this we created an online viral campaign showcasing different items that could be the definition of Lenovo. We played these nine second spots on YouTube, Yahoo! Video and Google Video. Viewers were driven to the Lenovo website by flashing the campaign url on the last frame of the video.