Many clients believed Leo Burnett Cannes Predictions was a waste of time and another boring meeting. Throughout our direct mail we teased them about how funny and beneficial it could be.

We delivered out direct mail one week before the activity to create the perfect timing and make them save the date.

We achieved an incredible 100% attendance. 47 out of 47 who were invited took part of 2014 Leo Burnett Cannes Predictions.

A lot of emails and personals congratulations were received.

Some of them dare us to make something as intriguing for next year.