Marketers, agencies, creatives, specialised press, everyone talked about it. And with almost zero budget, we got approximately €67,000 of earned media. With this idea, we promoted Eurobest in Lisbon and gave a young creative the chance to live 3 days of his future. 3 days to be sure the sacrifices one makes over the first years will pay off one day. That’s what we showed to our new Trainee Creative Director and, of course, to our local ad industry.