The Star Reacher Awards recognize individuals, from around the Leo Burnett global agency network, representing a cross section of every agency function, who have earned special distinction for their skills and commitment to - and passion for - our business and our agency. The task was to commemorate those individuals with a custom-design award that embodies the constant pursuit of greatness.

With star reaching in mind, the branding features applications of stars and typography that reach and move around edges and corners. We produced an award package, which included one anodized aluminum award with a shape that represents a constant upward reach and a gold-plated telescope to keep your targets in sight.

This project was a success because it raised awareness of those individuals in the Leo Burnett worldwide network who are constantly striving to raise the bar for greatness. Following the official announcement, there was an eager buzz around the office for who will earn the title of "Star Reacher" in 2013.