Challenge:How to make the launch of a new online magazine targeted 9-14 years old a successObjective:Make the launch of the magazine an event.Generate a lot of traffic on the magazine website and create a buzz around it.Idea:- Bet on an interactive application to reach our target- Bet on a story and a design based on our target daily life- Make addictive video games to grip our target and allow them toshare their score by a viral mechanic.- Make them know about the launch of the magazine by a funny waySolution:Launch of the Challenge L’Equipe Junior: a website with addictive games which take scene in different part of a high school and represent some characteristic scenes of all the crazy things young people have done in their high school.