If there is a common link between a mature woman and her twenty year old daughter, it is the spirit. In this film, we choose to talk to the intelligence, to the common sense, and also to some form of elegance for a woman who has never found her style in the porn chic and neither wants to give up fashion nor her own freedom. It is a fashion campaign that uses the brand as a tool to speak, and gives its view with humour and impertinence on society.

Have you noticed that women who read always seem a bit mysterious...intriguing. She. Maybe she has something on her mind. Or maybe she just wants a break, her way of saying, "Back off".

You can't disturb someone who's reading, like sleepwalkers they could die!

Obviously, to have a conversation with her, I'd have to write a book, but it's a lot of work. I'd have to come up with a good story, then publish it, then she'd have to read it.

I'd casually slip my phone number inside but not too casually, so she knows it's me.

Damn, it's all so complicated! I almost feel like asking her right now.

"would you like to read a book I wrote?"

"Shush"

Got it.

Carel shoes, Paris.