The standout player from the whole project was our visual artist and Director Charlotte Abramow. Already an activist for women’s rights, Abramow brought her unique modern approach to the song.

Together with production company Iconoclast, she created an aesthetic and narrative that was unapologetic, unabashed and striking but with an honest and vulnerable beauty. And most importantly it celebrated all women: regardless of age, shape, profession or colour.

Following the four days video shoot, Universal Music France released the video as they would release any other priority music video. The video was teased across the social networks of the record label and the director.

Ahead of the premiere an official press release was delivered to a selection of culture and music specialist media and press networks. The press release also announced an official premiere event which would unveil the film on the day of release at the cinema L’ Arlequin in Paris.

As well as receiving over half-a-million streams in two week, the video had managed to completely reinvigorate a song from the 1970s with a modern audience.

The biggest success was an unexpected one. After uploading the video, YouTube censored the breasts of the women video much to Abramow’s confusion. It confirms our society is not ready yet to see women how they really are. In response she posted a series of indignant comments across her social medias which sparked a great deal of conversation.

Following this protest and online flurry, YouTube revoked the censorship and allowed the women to be shown in their full glory, as they had chosen to be shown.

It was a first and timely success. Charlotte Abramow proved that progress can be made if we speak out honestly and passionately.

It was the perfect way to mark the most impactful International Women’s Day to date.