McDonald's has partnered with Melty to create this unique platform.

Whatever the passion: Culture, Cinema, Music and Sport, with a very large entertainment range from Breaking Bad exhibition to Tour de France stages, from Drake concert to Harry Potter Marathon

And accessible to all, emphasizing free events, offering tips, seeking the best offers and venues everywhere in France, to give each one the best adventure opportunity, near home with more than 250 articles published, and nearby each of the 1,300 McDonald's restaurants where every adventure can be shared. Because that’s what memories are made of.

McDonalds and Melty got a great big LIKE from french youth.

“Les sorties” filled a gap, a need, and became the go-to –content.

Site visits and articles viewed grew week on week as the buzz gained momentum about “les sorties” by McDonald’s on Melty. 900,000 visits have been recorded over the operation period and more than 150 million contacts with the first youth media group audience

Over the period, McDonald’s increased its Share of Market, maintained its clients footfall in a decreasing market.