We used 3D animation to bring the stories to life. We opted for a typography-heavy animation style because this needed to be a motorsports campaign that would not (only) interest petrolheads. Because real motorsports fans already know that Porsche is deeply rooted in motorsports. So the challenge was to make this message relevant for an audience that is not necessarily interested in motorsports. Therefore, we decided not to go for the obvious motorsports style with archival footage of racing cars, but created a refreshing typographic style that allowed us to really focus on the essence of the stories. And explain the lessons Porsche learned from motorsports in a way that appeals to everyone.