This aired on large scale DOOH billboards.

Light is the only source that brings visual evidence for all things. In other words, everything begins with light.

Galaxy itself is intriguing visualisation of reflection on billions of stars. Galaxy S6 DOOH project is on the parallel line with its natural mystery. Interaction of different light sources with Samsung Galaxy S6 product created fascinating experiences of reflection and refraction. Each features and strength of the product including new design, dual edge, new product materials were specifically crafted and designed in order to bring its values to next level of reality.

Film project required authentic craftsmanship throughout the entire production.

Whole process reflected the craftsmanship nature of Galaxy S6.

To emphasize the dual edge design,precisely calculated laser lights was used to make symmetrical background and create collision with sparks falling from above on the phone, highlighting the curved edge and reflecting the shiny glass inside. All of the magical experiment did pay off to creative combination of fantastic visualisation, the New Light Show.

Light is the only source that brings visual evidence for all things. In other words, everything begins with light.

Galaxy itself is intriguing visualisation of reflection on billions of stars. Galaxy S6 DOOH project is on the parallel line with its natural mystery. Interaction of different light sources with Samsung Galaxy S6 product created fascinating experiences of reflection and refraction. Each features and strength of the product including new design, dual edge, new product materials were specifically crafted and designed in order to bring its values to next level of reality.

Film project required authentic craftsmanship throughout the entire production.

Whole process reflected the craftsmanship nature of Galaxy S6.

Gmunk who is world known graphic designer in interactive art involving use of various light sources participated for the project with his collective crew.

To emphasize the dual edge design, precisely calculated laser lights were used to make symmetrical background and create collision with sparks falling from above on the phone, highlighting the curved edge and reflecting the shiny glass inside. All of the magical experiment did pay off to creative combination of fantastic visualisation, the New Light Show.

When this film is on air, DOOH spot becomes the stage itself.

All of the spot for Samsung DOOH is very special and well known.

These places are the international landmarks with high floating population.

5 cities such as London, Singapore, Milan, Amsterdam, Toronto.

Considering the positional value of global DOOH landmarks,

Possibilities could be experimented as it could be used far better than just digital billboard.

So we focused on an influence of Samsung DOOH in famous sight.

We extended a role of DOOH even further beyond its function.

It was chance to turn DOOH experience into Snack Culture of

something everyone could enjoy and engage with.

Film that contains the spectacle light show created by the artist GMUNK could

broadcast tremendous experience of light show as well as Galaxy S6 campaign.

City becomes theatre as the digital billboard is the stage to bring out fascination.