We designed and developed a unique product trial experience that captured not only their body shape but also their body language.

The 'Let Your Body do the Talking' Photo Booth was equipped in a 360 degree spiral structure, designed to capture women from head to toe, mirroring the way the jeans work. With their Revel jeans on, women were asked to show off their new look and new level of confidence. The captured images were turned into .GIFs, which were revealed on the display outside the booth and ready to be shared on their social networks.

Over 30,000 peopled attended Levi’s roadshows in Shanghai & Beijing, and countless women tried on a pair of Revel jeans. The Photo Booth experience empowered and enabled them to make a statement to the world about their newfound confidence. We received comments such as “Revel is a present to Asian women” and “I think I have found the perfect jeans for me”. Results also revealed China as the market that drove the highest contribution (15%) of Revel total sales in the global market, which was a total of $8 million.