Cannes Lions
ANOMALY, Toronto / KRAFT / 2014
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Adulthood is like a fun cork, keeping your fun all bottled up inside. It tells you to work late, wake up early, wear sensible shoes, start flossing, and still go to work when there’s a snowstorm. Kraft Dinner Macaroni and Cheese, itself a fun and youthful food, has issued a rallying cry for adults to abandon their adult-y ways and embrace fun. The commercial stars a majestic white stallion running free through the city to lead adults pied-piper-style to a magical green valley where they are encouraged to let their fun out.
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