Coca-Cola enabled individuals to bring their families together through a 3 pronged strategy.

In the seed phase Coca-Cola’s point of view on meals was inculcated in the audience through a TVC with a call to action that prompted individuals to call on 0800Coke1 number to surprise their families over a special meal. In the invite phase coke team collaborated with individuals who called in to arrange an extravagant meal experience for their families. Real and authentic stories were celebrated in the last phase to further breathe life into the let’s eat together movement.

The Let’s Eat Together campaign resulted in a well-rounded impact. The strategic communication objective of binding families together over meals was achieved by touching more than 2,500 families with a 100% winning ratio through the activation.

It also had a high impact on the digital fan base. +21,000 fans on Facebook and 35% increase in Twitter followers.

The highest ever ONS of 115 within the KO Pakistan System.

The KBI's also reached soaring heights:

Goes Well with Food +4

Makes Family Times Better +3

For Someone Like Me +6

Brand I Love +5