The storyline is simple: showcase the real meaning behind the phrase, “let’s grab a beer.” It means many things; condolences after getting laid off, congratulations for a promotion, a peace offering to a loved one after an argument, or simply a celebration of life, even during hard times.

In a world where at the time we were unable to connect in person and bond over a beer, this spot aimed to bring emotional resonance through several different vignettes. One of the challenges was keeping a consistent through line through many different stories with completely different tones. From conception, the voice over helped unify and contextualize the message we were trying to communicate