Cannes Lions

Let's Talk

KING, Stockholm / CLOETTA / 2017

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Overview

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Credits

OVERVIEW

Description

”Let’s Talk” is an app that matches people who speaks fluent Swedish with people who need to learn the language (often refugees), making it possible for people all over Sweden to join in and help out. The app is designed to be clear and simple focusing on a few key functionalities – matching and talking. After selecting your interest the matching starts and within seconds you will be connected to a refugee/swede and can start messaging or chatting over voice or video.

Execution

Let’s Talk is available for both iOS/Android. The app is designed to be clear and simple focusing on a few key functionalities, matching and talking. Enter the app for a quick on-boarding process with a few screens explaining the app, then log-in via Facebook Connect, choose the languages you speak, pick your favourite interests, choose who you want to speak to and add a description of yourself. Then the matching starts and within seconds you will be talking to your new language partner.

Outcome

Straight away it was evident that Let’s Talk filled a need. After just a couple of months the app had over 30000 users, over 100000 new connections had been created and over 800000 conversations had been registered. Suddenly, people all around Sweden – from different backgrounds, countries and cultures, were talking to each other. Many of the users have now gotten much closer to Swedish society by connecting and talking to the locals, and in many cases forming lasting friendships, which normally is very hard for refugees.

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Let´s Talk

KING, Stockholm

Let´s Talk

2017, CLOETTA

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