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Letters of Gallipoli

GPY&R, Melbourne / LEGACY / 2016

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Film

Overview

Entries

Credits

Overview

Background

Legacy is a charity that supports Australian military families suffering from disability, death and injury. To commemorate the centenary of Anzac Day, a national holiday that remembers the Gallipoli landing, we created ‘Letters of Gallipoli, a web series that re-told the Anzac story as it happened 100 years ago, to the day. By using real letters that were written by Australians while they were aboard ships, stuck in the trenches and dying in hospital beds, you could follow their stories like never before.

Execution

Every day, we released a new episode in the web series on lettersofgallipoli.com, YouTube and social media. Over one week, Australians were privy to firsthand accounts of the Gallipoli campaign. At first, the men were excited to be travelling to different parts of the world. But their voices changed as they experienced the brutality of war. Their stories were personal, confronting and heartbreaking, brought to life with a cast of exceptional Australian talent. ‘Letters of Gallipoli’ soon gained the attention of major news networks and some of Australia’s biggest brands, who promoted the campaign unprompted on national TV and social networks.

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