Cannes Lions

LEVI'S CLOTHING

McCANN ERICKSON NEW YORK, New York / LEVI STRAUSS / 2006

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Overview

Description

The viral “World Gone Pretty” was developed to create relevancy and buzz for the Levi’s brand. Young men were driven to the site by wild postings, web banners and guerrilla tactics.

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12 items

Shortlisted Eurobest
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1 Cannes Lions Award
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ADIDAS ORIGINALS

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SYKES DETACHABLES TROUSERS

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HIV/AIDS AWARENESS

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OPENING OF NEW LONDON STORE

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2005, ADIDAS

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SPORTSWEAR

PHD/ROCKET, London

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2004, ADIDAS

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WATCHES

McCANN-ERICKSON, Madrid

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2003, PAUL VERSAN

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LEVI'S RED

BARTLE BOGLE HEGARTY, London

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2003, LEVI STRAUSS

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HOUSEHOLD PAINTS

TBWA\, Brussels

HOUSEHOLD PAINTS

2001, LEVI STRAUSS

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