Cannes Lions

LEVI'S ENGINEERED JEANS

BARTLE BOGLE HEGARTY, London / LEVI STRAUSS / 2001

Awards:

1 Gold Cannes Lions
1 Shortlisted Cannes Lions
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A Chinese punk band wearing Levi's Engineered Jeans play to kids in a backyard. A series of titles tell us who they are: Brain Failure, Beijing. Banned from playing live. Free to move.

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