Create the buzz by posting unbranded videos on YouTube, showing the bold behavior of a couple who took their pig into a supermarket and spice up with periodically updates in discussion forums.

Launched by revealing the bold strategy in a magazine with a cover story and interactive execution, inviting targets to submit their own bold videos to a mini website; cross promotion with a mobile phone network with dedicated 3G TV channel covering bold videos and ringtone downloads.

Achieved over 100% growth in business share vs. 2005120,000x YOUTUBE viewership in 4 weeks, 3,000+ online, 200K+ website page view and overwhelming media coverage