・To expand the artist's recognition in Japan.

・To communicate with Anime and 80s lovers around the world, appealing potential fans.

・To announce a new tour.

The concept of the album, "Future Nostalgia," was visualized with a Japanese interpretation.

The song "Levitating features space motif lyrics and 80s sound which we made it synchronize with Japanese 80s-90s anime to bring this

sci-fi animation music video.

Creating a fan-art-like expression by the officials, it aimed to create a buzz on social medias.

In addition, the video was released on the day of Dua Lipa's tour announcement, so it worked as a PR of the tour from the title that were implemented in the video.

Upload the video to the artist's official YouTube channel.

The video were played about 10 million.

It has also been featured in various media.