Cannes Lions

LEVITRA MEDICATION

RTC RELATIONSHIP MARKETING, Washington D.C. / GLAXO SMITH-KLINE / 2006

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Overview

Entries

Credits

OVERVIEW

Outcome

In less than 2 months the TV spot drew more than 1.7 million visitors to the Men’s Facts website. New prescription shares are up almost three points, and Levitra’s market share is at an all-time high.

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