Cannes Lions

LEW`LARA\TBWA

LEW'LARA\TBWA, Sao Paulo / TBWA / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

We invited prominent national authors to publish their texts, chronicles and poems in this space, at the bottom of our e-mails.

We published works by 10 different authors, forming a veritable Legal Text Library.

Outcome

Every day our agency sent over 7000 e-mails, many of which were then forwarded, spreading culture instead of boredom.

We used e-mail, a medium that has great reach and is freely available, to strengthen our image as an agency that values creativity, art and culture.