Cannes Lions
LEW'LARA\TBWA, Sao Paulo / TBWA / 2012
Overview
Entries
Credits
Execution
We invited prominent national authors to publish their texts, chronicles and poems in this space, at the bottom of our e-mails.
We published works by 10 different authors, forming a veritable Legal Text Library.
Outcome
Every day our agency sent over 7000 e-mails, many of which were then forwarded, spreading culture instead of boredom.
We used e-mail, a medium that has great reach and is freely available, to strengthen our image as an agency that values creativity, art and culture.