Although Lexus ranks highly in owner satisfaction, they weren't content to rest on their laurels. The Internet was seen as an invaluable way to maintain a relationship with lexus owners. It was just a matter of how. Create an online magazine for Lexus owners that utilizes the advantages of the Web over other mediums. Instead of just reading an online version of a magazine with static images, readers can experience the joys and benefits of being a Lexus owner with interactive demonstrations.