Cannes Lions
TEAM ONE, El Segundo / LEXUS / 2006
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A white, nondescript alternative vehicle and a black, nondescript performance vehicle head toward one another at a high rate of speed. At the point of impact, the film goes into slow motion. Pieces of both cars fly up in a balletic fashion, looking abstract and beautiful as they spin and turn, glinting in the sun. The pieces fall back down forming a new car … a silver RX 400h.
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