Cannes Lions

LEXUS RX 400H

TEAM ONE, El Segundo / LEXUS / 2006

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

A white, nondescript alternative vehicle and a black, nondescript performance vehicle head toward one another at a high rate of speed. At the point of impact, the film goes into slow motion. Pieces of both cars fly up in a balletic fashion, looking abstract and beautiful as they spin and turn, glinting in the sun. The pieces fall back down forming a new car … a silver RX 400h.

Similar Campaigns

12 items

Too Powerful for TV

RUMBLE STUDIOS, Sydney

Too Powerful for TV

2019, VOLKSWAGEN

(opens in a new tab)