Cannes Lions

LEXUS SC430

SAATCHI & SAATCHI, Sydney / LEXUS / 2006

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In this commercial we see a hot-looking profile shot of a Lexus SC430 convertible parked outside in quite sparse and abstract surroundings. The sun is setting in the background. As it sets and reaches the roofline of the SC430 its convertible top begins to open. As it does, it pushes the sun back into the sky (it’s as if the sun has literally landed on the roof and is being hit back up by the action of the roof).

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