Cannes Lions

LEXUS SC430

SAATCHI & SAATCHI, London / LEXUS / 2003

Film
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Description

Our hero is driving through Rome in his Lexus. However, instead of the usual hustle and bustle of tourists and traffic, the place is deserted. He then stops at a plaza to buy a newspaper. As he steps out of the sanctuary of the car, everything returns to normal.

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